Campaign Design
2022
Lead 2D Designer
Completed at LandorWPP - Making Space
I collaborated with a 3D designer to create campaign visuals for WPP's 'Making Space' initiative, promoting a week of employee wellbeing activities, including extra holiday, wellness events, and a rooftop party.
A fresh approach to existing brand assets
For the campaign, I used WPP’s colorful, patterned graphic spheres to create compositions, which I then briefed a 3D designer to render.
Each composition was crafted to effectively communicate the essence of each line.
- Space to connect
- Space to celebrate
- Space to refresh
I placed the 3D renders into environments that aligned with each campaign line—e.g., ‘space to connect’ featured spheres above a lively rooftop social. The visuals were then adapted for various sizes and formats, ready for social and print media.