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Brand & Motion Design Commissions
Designer in collaborative team project
Completed with the team at Fold7Design
A thoughtful update to Thortful’s colour palette, typography, and brand assets—anchored by their existing logo.
Collaborating with a commissioned illustrator, we introduced ‘Thortles’: brand characters that capture the wide range of emotions felt when sending or receiving cards.
Inspired by the brand line ‘let your thorts run wild,’ the new visual system brings playful expression while maintaining a polished, professional feel.
Beyond character illustrations, the Thortles also function as background shapes, content containers, and staging for product photography—creating a flexible, cohesive design system across brand touchpoints.
We also developed a set of ‘scribbles’ to highlight key words and evoke a handmade, personal feel, reminiscent of writing in a card.
In campaigns, Thortle shapes are used to spotlight Thortful’s creators and artists—the foundation of its vibrant, diverse offering.