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Brand & Motion Design Commissions
Lead Designer
Completed at Fold7Design
A contemporary and tactile rebrand to communicate Stop the Traffik’s mission: bringing an end to human trafficking.
To reflect Stop the Traffik’s prevention-first mission, I created a new symbol based on a reversed 'Stop Arrow'—representing intervention before trafficking occurs.
This graphic device serves as a unifying element across all STT sub-brands, including Exploitation Analytics, Traffik Analysis Hub, and The Stop App.
Conveying complexity and sensitivity through collage
To convey the complexity and sensitivity of trafficking stories, I chose a collage illustration style with a photo-journalistic approach for flexibility and depth. A greyscale noise treatment unifies all imagery across the brand.
I also created a custom brushstroke pack to stylishly anonymise photos and add subtle visual interest.
STT analyses data to detect human trafficking networks.
I created simple print templates to help employees organise and highlight key data points from long-form reports.
I designed a suite of easy-to-use social media templates as part of the brand package. These templates help the team focus on content creation while boosting their social presence and raising awareness for their cause.