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Brand & Motion Design Commissions
Self-initiated design
A speculative brand refresh for one of the UK’s largest retailers of trade tools, accessories, and hardware. With 10,000 products and 1,400 stores, Screwfix aims to establish a digital-first identity, staying relevant in the e-commerce era while retaining its loyal customer base.
The refresh is pinned on the strategy of ‘boundless building’ and the everyman archetype, reflecting a brand that handles projects of any size with the stock to match.
As part of a digital-first approach, I created a suite of modern, consistent icons that can also be used as playful illustrations in marketing materials, highlighting the breadth of Screwfix’s product offering.