The future of commercial delivery is looking to be automated.
Amazon are hoping to launch their own UAV system 'Prime Air' in the coming years. This projects uncovers how they could proactively address consumer concerns surrounding 'drone delivery' to a young family target audience. Using a combination of interactive/innovative packaging, an engaging unboxing experience & an uplifting narrative.
Customers are unaware or may not see the benefits of drone delivery.
To create a marketing campaign that engages & persuades users of drone delivery benefits.
Using Amazon's iconic 'box' combined with interactive elements to engage both parents & children with the idea of drone delivery.