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Branding
Animation2023
Lead Designer 
Completed at Fold7Design The Generosity Impact Report
I was briefed to create a defined look and feel, along with page layout design, for a mini report on the power of generosity for brands.

 Neatly packed into the report title, I replaced the ‘o’ of ‘generosity’ with a circular emitting symbol to visualise the warm radiating feeling of generosity. I also mirrored this movement through a background gradient for a more striking visual. 



I then took the same graphic elements from the report identity and applied it across animated assets for social.


To complement the report, I created a set of editorial-style illustrations, blending gradients with black-and-white photography for a multimedia approach.








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