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Brand & Motion Design Commissions
Lead Designer
Completed at Fold7Design
I crafted an energetic brand identity for Freedom Games - a charity event where companies enter teams to compete in a range of activities, all in support of organizations fighting modern slavery.
Inspired by the brand line 'Freedom is the finish line', we developed a flexible graphic system using linework derived from court markings—symbolizing movement, competition, and progress. This visual language seamlessly adapts from minimal and clean to bold and expressive, reinforcing the event’s purpose and energy.